The event, hosted by FAIIIDA, Adhlal, and the Gesellschaft für Designgeschichte, highlights sustainable design and innovation. It begins with a warm welcome and registration, followed by a Startup Showcase, where three startups present their solutions addressing sustainability challenges. This is followed by a Panel Discussion with industry leaders and experts, delving into sustainable design, the role of innovation, and cross-discipline collaboration between Saudi Arabia and Germany. The event concludes with networking over coffee, closing remarks, and an invitation to stay engaged with future sustainable initiatives.