The event focuses on sustainable design and innovation, beginning with welcome drinks, registration, and an overview of the program. Opening remarks are delivered by FAIIIDA, Adhlal, and the Gesellschaft für Designgeschichte, setting the stage by introducing the event’s sustainability themes.
The first main segment features a Startup Showcase, where three startups present their solutions to sustainability challenges, emphasizing design, technology, and sustainable development. Each presentation includes a short Q&A session.
A Panel Discussion follows, moderated by experts, exploring the role of innovation in sustainable design, challenges to implementing sustainable practices, and the potential for collaboration between Saudi Arabia and Germany. Attendees are invited to join in a Q&A session to conclude the discussion.
A panel discussion featuring:
- HRH Princess Nourah Al Faisal, founder and Creative Director Adhlal
- Stephanie Then, Treasurer at the German Society for Design History
- Abdulaziz A. Alobaid, Founder and Head of Design Faiiida
The evening ends with a Coffee & Networking session, allowing guests to connect with panelists, startup representatives, and other attendees. Closing Remarks wrap up the event, summarising key takeaways and providing information on future events and sustainable initiatives.